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BASF co-sponsors The Science of Survival exhibition

04.04.2008 - (idw) BASF SE

Ludwigshafen/London - BASF SE is co-sponsoring The Science of Survival exhibition that opens today in London. The exhibition shows how our lives could have changed by the year 2050 in the face of changing climate and resource availability. Through interactive exhibits, artifacts and video, visitors experience how major future trends in mobility, energy and resources, housing and construction and nutrition and health could impact tomorrow's daily life and what technologies and innovative solutions are already in the pipeline today that could bring about these changes. - Exhibition about life in the year 2050 to tour 20 venues worldwide over five years
- 4 million visitors expected
- Innovative solutions from BASF for the challenges of the future

"As the world's leading chemical company, we are facing the challenges of the future and seizing the opportunities they offer," said Dr. Andreas Kreimeyer, Member of the Board of Executive Directors of BASF SE and Research Executive Director. "What I find especially important is that the exhibition communicates challenges and solutions in an interactive manner and conveys the following message very clearly to visitors: each individual shares responsibility for the future."
With innovative solutions and products, BASF is contributing to climate protection, energy efficiency and resource conservation with the aim of maintaining or even improving quality of life for future generations. "Through modern chemistry we will help conserve resources and thus protect the climate," explained Dr. Ulrich von Deessen, BASF's Climate Protection Officer. "Our products already save three times more CO2 than is emitted during the manufacture and disposal of all BASF products."

BASF is not only contributing sponsorship funds for the exhibition but has also donated exhibits demonstrating solutions for the future. The exhibition is divided into seven areas - Briefing, Drinking, Eating, Enjoying, Moving, Building and Future City. Four innovative BASF products and solutions can be found in the different segments of The Science of Survival:

Micronal PCM in the exhibition area Building - The latent heat store maintains a pleasant indoor climate. The microscopically small plastic capsules contain a wax storage medium in their core. When the temperature rises the wax melts and absorbs energy in the form of heat. When the temperature falls again, the wax solidifies and the heat is released again. In this way the temperature increase in the room is moderated and the need for cooling energy can be significantly reduced depending on the climate, building and user structure.

Nano binder COL.9, also in the area Building - When incorporated in facade coatings, BASF's COL.9 new generation binders make paint jobs on buildings highly resistant to weather and dirt due to their extremely fine nanostructure. How it works: inorganic nanoparticles in COL.9 binders are incorporated and fixed in organic polymer particles of water-based dispersions. After the paint dries, the inorganic nanoparticles form a homogeneous three-dimensional network that not only protects against dirt but keeps facades looking fresh for longer.

The potato resistant to fungal diseases exhibited in the area Eating - In this case, researchers have transferred genes from a Latin American wild potato to a cultivated potato, with the result that it is now resistant to the potato disease late blight. Every year, late blight causes harvest losses of around 20 percent. BASF Plant Science expects the new potato will be launched on the market in about seven years.

The fuel cell in the area Moving - BASF Fuel Cell GmbH is working on the technology of the future in form of fuel cells. The researchers are busy working on MEAs (membrane electrode units). The MEA is the core of a fuel cell. This is where the chemical reactions that produce energy from the hydrogen - i.e. the fuel - take place. A fuel cell is like a small chemical factory that converts hydrogen and oxygen into water (vapor). This produces power and heat. Besides their environmental compatibility, fuel cells are also extremely efficient: laptops can run up to five times longer than with conventional lithium-ion batteries.

The Science of Survival appeals strongly to families but visitors of all ages will find something to interest them within the exhibition. It will be showing at the Science Museum in London until the beginning of November and is then expected to visit about twenty venues at science centers and science museums around the world during its five-year run. The next stop will be the Liberty Science Center in New Jersey in the United States.

The Science of Survival was devised by the "The Science of..." company, a partnership between The Science Museum, London and Fleming Media of the UK. The organizers are expecting more than four million visitors over the course of the exhibition's tour. The previous exhibitions The Science of Aliens and The Science of Spying, which are still touring the globe, have received resounding accolades especially for their innovative and creative approach. More information on the exhibition at

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost ¤58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at

About The Science of...
"The Science of..." is a new media brand, founded by a partnership between the Science Museum London and Fleming Media. Conceived to take popular science to a global audience, The Science of... produces exhibitions, publications, TV and online projects - all focused on bringing to life the impact of science and technology in everyone's lives. This is the third exhibition in The Science of... series, following The Science of Aliens and The Science of Spying, now touring through North America and Asia. "The Science of wants you to explore, play and learn through participating in a new, vibrant world of science".

Press contact:
Julia Jespersen
Corporate Innovation Communications
Telefon: +49 621 60-20650
Telefax: +49 621 60-20548
Weitere Informationen: - Exhibition The Science of Survival - Homepage of BASF SE
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